The Pulse · Issue 20

Pricing news,
without the noise.

Research, trends, tooling and playbooks for pricing professionals.

Advertisement · 728×90

Advertisement · 320×100

New: BlackCurve's competitor scraping now handles JS-rendered pages

Retailers using dynamic pricing get an upgrade path.

Editorial · Jul 18, 2026

Latest

Segmenting customers for pricing when your CRM data is a mess

Outcome-based contracts are quietly reshaping industrial B2B pricing

PROS launches Smart Configure Price Quote 2.0

Bundling three items still beats bundling two — but not always

All articles

How to defend a price increase without losing your best customers

A four-step communication playbook, with example scripts.

Priya Anand · Jul 11, 2026

Procurement is centralizing again. What that means for your list price.

The shift from decentralized buying to global procurement councils.

Marcus Feld · Jul 9, 2026

Price fences that work: a meta-analysis of 88 experiments

Segmentation levers that hold up statistically — and the ones that don't.

Sarah Kwon · Jul 6, 2026

Setting up a monthly price-realization dashboard in 60 minutes

A minimal template using leakage, discount depth, and pocket margin.

Dr. Elena Rossi · Jul 1, 2026

Advertisement · 728×90

Zilliant intros Deal Signals for enterprise sales

The vendor pitches an AI copilot for pricing analysts working alongside sellers.

Editorial · Jul 1, 2026

Enterprise buyers now expect published pricing — even for six-figure deals

Procurement teams cite Gartner data pushing for radical transparency.

Marcus Feld · Jun 30, 2026

Willingness-to-pay for AI features rises 3x when tied to outcomes

New benchmark from Simon-Kucher shows why 'AI credits' underperform.

Priya Anand · Jun 26, 2026

Vendavo 24.2 release adds guided selling for CPQ

The updated release focuses on seller enablement inside the deal desk.

Editorial · Jun 24, 2026

Advertisement · 728×90

Building a good-better-best pricing page that actually converts

Six patterns from top-performing B2B pricing pages, dissected.

Sarah Kwon · Jun 23, 2026

Anchoring effects are 40% weaker in remote sales calls

Zoom-era negotiations change classic behavioral pricing dynamics.

Dr. Elena Rossi · Jun 20, 2026

The end of freemium? Conversion rates drop for 4th year in a row

Fresh benchmark data from 1,200 SaaS companies.

Marcus Feld · Jun 20, 2026

Pricefx launches AI Rebate Optimizer

The new module targets B2B distributors managing complex rebate programs.

Editorial · Jun 18, 2026

Advertisement · 728×90

Usage-based pricing hits mainstream: 46% of new B2B tools now hybrid

The pure-subscription era is fading. What hybrid models look like in 2026.

Marcus Feld · Jun 14, 2026

How to run a Van Westendorp survey in 48 hours

A step-by-step playbook for pricing managers who need signal fast.

Priya Anand · Jun 13, 2026

New study shows value-based pricing lifts SaaS ARR 22%

A 3-year study across 400 SaaS companies finds a clear premium for outcome-anchored packaging.

Sarah Kwon · Jun 11, 2026