Pricing news, without the noise.

PricingSaaS Q2 2026 Trends Report: SaaS Shifts From Seats to Hybrid Seat-Plus-Credit Models

Sep 5, 2026

Testing price elasticity with a holdout group instead of guessing

Sep 2, 2026

State of SaaS Pricing Q1 2026: 80% of Tracked Tools Changed Pricing, 298 Plans Removed

Sep 2, 2026

DOJ's RealPage settlement rewrites the rules for algorithmic rent pricing

Aug 30, 2026

All articles

Bank of England Flags Electronic Shelf Labels as Gateway to UK Supermarket Dynamic Pricing

UK retailers reject dynamic pricing plans even as digital price tags create the technical capability to change prices in real time.

Editorial · Aug 30, 2026

Gartner's 2026 CPQ Magic Quadrant: who made the cut, and who didn't repeat

Tacton, PROS, SAP, Infor and Salesforce all landed in the Leaders quadrant this year — and Conga's post-acquisition debut came with a more modest placement.

Editorial · Aug 27, 2026

US Consumers Push Back Against Dynamic Pricing as Frustration With 'Surveillance Pricing' Grows

Record profits and thin options fuel a growing consumer movement demanding limits on dynamic and algorithmic pricing.

Editorial · Aug 27, 2026

Marcus Feld · Aug 24, 2026

Walmart's digital shelf labels reach nearly every store — and reignite the "surge pricing" fight

Walmart says electronic shelf labels are about efficiency, not surge pricing. Senators aren't convinced — and the underlying academic research is more mixed than either side lets on.

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FIFA's Dynamic World Cup Ticket Pricing Draws Investigation From New York and New Jersey

State attorneys general open a probe into FIFA's ticketing practices after dynamic pricing pushed some tickets above $13,000.

Editorial · Aug 24, 2026

JetBlue Sued Over Claims It Uses Personal Data to Set Dynamic Ticket Prices

A proposed class-action lawsuit alleges JetBlue uses trackers and shares customer data with third parties to set airfare.

Editorial · Aug 21, 2026

Dr. Elena Rossi · Aug 21, 2026

What the decoy-effect research actually says about "good-better-best" pricing pages

The classic asymmetric-dominance experiments are older and narrower than the pricing-page folklore built on top of them.

US States Introduce 40 Bills to Curb Surveillance and Dynamic Pricing in 2026

Bipartisan lawmakers across 24 states have introduced 40 bills this year targeting algorithmic and surveillance pricing practices.

Editorial · Aug 18, 2026

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Stripe buys usage-based billing platform Metronome for about $1 billion

The deal gives Stripe a metering engine already trusted by OpenAI, Anthropic, Databricks and Nvidia — and a much stronger claim on AI-era pricing infrastructure.

Editorial · Aug 18, 2026

Marcus Feld · Aug 15, 2026

States aren't waiting on Washington: all-in pricing laws spread state by state

While the federal Junk Fees Rule covers only hotels and tickets, California, New York, Minnesota, Massachusetts and others have passed their own broader all-in pricing mandates.

New Jersey Becomes First State to Pass Law Restricting Dynamic and Surveillance Pricing

New Jersey's Fair Price Protection Act bans surveillance pricing and pauses electronic shelf label rollouts for one year.

Editorial · Aug 15, 2026

Sarah Kwon · Aug 12, 2026

Running a Kano survey to prioritize price and feature tradeoffs

Not every feature deserves a price tag, and not every price-sensitive feature should be free. The Kano model gives you a structured way to tell the difference.

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Amazon Overhauls Buy Box Algorithm, Shifting Weight From Price to Delivery Speed

Amazon's July 2026 Buy Box overhaul reduces the importance of price and raises delivery speed to 25-30% of the ranking weight.

Editorial · Aug 12, 2026

Dr. Elena Rossi · Aug 9, 2026

The original Van Westendorp paper measured something narrower than most surveys today

The Price Sensitivity Meter is everywhere in pricing decks. The 1976 paper behind it was answering a more specific question than most practitioners realize.

Conga Also Named a Leader in 2026 Gartner Magic Quadrant for B2B Pricing and Rebate Optimization

Conga rounds out the trio of Leaders in Gartner's debut B2B pricing and rebate optimization report, alongside Pricefx and Vistaar.

Editorial · Aug 9, 2026

Vistaar Named a Leader in Gartner's First B2B Pricing and Rebate Optimization Magic Quadrant

Vistaar Technologies secures a Leader position alongside Pricefx and Conga in Gartner's debut B2B pricing and rebate report.

Editorial · Aug 6, 2026

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Thoma Bravo takes PROS private in a $1.4 billion deal, then splits it in two

One of pricing software's biggest independent names is now private equity-owned — and its travel and B2B businesses have gone separate ways.

Editorial · Aug 6, 2026

Marcus Feld · Aug 3, 2026

The FTC's junk-fees rule took effect for hotels and tickets — then the lawsuits started

The FTC's narrowed Junk Fees Rule bans hidden fees in short-term lodging and live-event ticketing. It doesn't lower prices — it just forces them into the open.

Pricefx Named a Leader in Gartner's Inaugural B2B Pricing and Rebate Optimization Magic Quadrant

Pricefx earns Leader status in Gartner's first-ever Magic Quadrant for B2B Pricing and Rebate Optimization Software, published April 2026.

Editorial · Aug 3, 2026

SaaS pricing is shifting from seats to usage — here's what's actually changing

Per-seat pricing still dominates SaaS, but usage-based and hybrid models are steadily gaining ground as AI features break the old per-user billing logic.

Sarah Kwon · Aug 1, 2026

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Sarah Kwon · Jul 30, 2026

A lightweight conjoint survey for pricing a brand-new product

You don't need a market-research firm to run conjoint analysis. Here's a scaled-down version a small pricing or product team can run in about a week.

Priya Anand · Jul 28, 2026

Building a price-realization waterfall to find your hidden margin leaks

List price is rarely what you actually collect. A pocket-price waterfall makes every discount, rebate and fee visible in one view — here's how to build one.

Dr. Elena Rossi · Jul 25, 2026

The real research behind $9.99: what the left-digit effect studies actually show

Charm pricing isn't folklore — but the classic evidence for it is narrower and older than most pricing decks suggest. Here's what the actual studies say.

Marcus Feld · Jul 24, 2026

Delta's AI fare-pricing plan draws Senate fire, then a public retreat

Three senators demanded answers after Delta said AI would set 20% of its fares by year-end. Delta's written response: no fares are personalized using individual data.

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Marcus Feld · Jul 21, 2026

Regulators widen the net on "surveillance pricing" and AI-set prices

An FTC study, a California AG probe, a New York consumer alert and a new House Oversight inquiry into AI pricing all landed within the same twelve months.

Marcus Feld · Jul 17, 2026

KPMG: a third of big companies now pass most tariff costs to customers

A February 2026 survey of 300 C-suite executives shows tariff pass-through rates climbing steadily, with more than half planning further price increases.

Pricefx closes out 2025 with 125+ AI pricing agents and record momentum

Pricefx says its AI Agents, launched in July 2025, signed 26 deals in under six months as pricing climbs onto the executive agenda.

Editorial · Jul 14, 2026

Zilliant ships agentic AI and an industry-first MCP server for pricing teams

Zilliant says its new Model Context Protocol server is the first in B2B pricing, letting AI agents plug pricing intelligence directly into enterprise workflows.

Editorial · Jul 10, 2026

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