Pricing news, without the noise.

European regulators open a new front on algorithmic pricing

Oct 20, 2026

Building a rebate and channel-incentive tracker before it becomes margin leakage

Oct 17, 2026

Analysis: FIFA World Cup Dynamic Pricing May Be Suppressing Actual Fan Attendance

Oct 17, 2026

Amazon Expands New Selection Program to Encourage More Competitive Seller Pricing

Oct 14, 2026

All articles

Inside Model N: the pricing engine behind semiconductor and pharma price lists

Two industries with uniquely brutal pricing complexity — chip manufacturing and life sciences — both lean on the same specialist vendor to keep price lists under control.

Editorial · Oct 14, 2026

Maryland's Protection From Predatory Pricing Act Sets Precedent for State Dynamic Pricing Bans

Maryland's landmark law barring grocers and delivery services from using personal data to set prices predates New Jersey's 2026 measure.

Editorial · Oct 11, 2026

Priya Anand · Oct 11, 2026

Writing a price-increase letter that doesn't spike your cancellation rate

The mechanics of a price-increase announcement matter almost as much as the number itself. A practical framework for getting both right.

Gartner Publishes First-Ever Magic Quadrant for B2B Pricing and Rebate Optimization Software

Gartner's April 2026 report evaluates 12 vendors in a newly defined software category distinct from broader CPQ.

Editorial · Oct 8, 2026

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Dr. Elena Rossi · Oct 8, 2026

What drip-pricing research says about why partitioned prices work, until they don't

Splitting a price into a base fee plus add-ons has a real, well-documented short-term effect on perceived cost. It's also exactly the practice regulators have spent two years dismantling.

Conga lands on Constellation's 2026 ShortList in three pricing categories

The recognition comes as Conga integrates PROS's former B2B pricing business, positioning the combined platform across revenue intelligence, price optimization and CPQ.

Editorial · Oct 5, 2026

Congestion and Demand-Based Pricing Debate Extends Beyond Retail Into Transportation

Dynamic and demand-based pricing concepts pioneered in sports and airlines are increasingly debated for transportation and infrastructure.

Editorial · Oct 5, 2026

The CFPB dropped its BNPL rule. Some states picked it up anyway.

Federal oversight of buy-now-pay-later as a form of credit has effectively paused. New York and other states aren't waiting for it to come back.

Sarah Kwon · Oct 2, 2026

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FOSTEC Analysis: Why Classic Amazon Pricing Strategies No Longer Work in 2026

German pricing consultancy FOSTEC argues pure price undercutting is no longer sufficient to win Amazon's Buy Box in 2026.

Editorial · Oct 2, 2026

Dr. Elena Rossi · Sep 29, 2026

The "pain of paying" research: why how you charge changes what people buy

The same price, charged differently, produces measurably different spending behavior. Here's what the actual research on payment friction shows.

Amazon Prime Day 2026 Hits Record $8.3 Billion in US Sales Amid Algorithm Changes

Prime Day 2026 sets a new sales record even as sellers adapt to Amazon's evolving Buy Box and AI shopping tools.

Editorial · Sep 29, 2026

Amazon FBA Sellers Face Storage Fee Hikes and Buy Box Shake-Up in July 2026

Amazon raises FBA storage fees by 14% while continuing its Buy Box algorithm overhaul, squeezing seller margins.

Editorial · Sep 26, 2026

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Zilliant ships a "Precision Pricing Platform" and picks up fresh analyst recognition

The B2B pricing vendor's latest platform push comes alongside a Leader placement in QKS Group's SPARK Matrix for B2B Price Optimization & Management.

Editorial · Sep 26, 2026

Pricefx Enters 2026 With Record Momentum and Breakthrough AI Adoption

Pricefx reports strong 2025 results and accelerating enterprise adoption of its AI-powered pricing platform heading into 2026.

Editorial · Sep 23, 2026

Sarah Kwon · Sep 23, 2026

Adobe: 2025 holiday shoppers got steeper discounts and leaned harder on "buy now, pay later"

U.S. shoppers spent a record $257.8 billion online during the 2025 holiday season, with electronics discounted nearly 31% and BNPL usage crossing $20 billion.

Delivery Speed Now Outweighs Price in Amazon's Buy Box Algorithm, Analysts Confirm

A seller offering guaranteed two-day delivery can now win the Buy Box at prices 8-12% above the lowest FBM competitor.

Editorial · Sep 20, 2026

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Sarah Kwon · Sep 20, 2026

Setting up competitor price monitoring without an enterprise budget

You don't need a six-figure rate-intelligence platform to know what your competitors charge. Here's a practical stack for teams without that budget.

Marcus Feld · Sep 17, 2026

The FTC's auto-dealer fee rule died in court. The warning letters didn't.

The FTC's CARS Rule was struck down in January 2025, but the agency sent warning letters to 97 dealership groups in March 2026 over the exact pricing practices the rule targeted.

Amazon Compresses Seller Metrics Window From 90 to 60 Days for High-Volume Categories

Faster metric recalculation means single bad months hit Buy Box eligibility harder but allow quicker recovery in 2026.

Editorial · Sep 17, 2026

Systematic Review Finds Persistent Gaps in Value-Based Pricing Research for Digital Marketing

Academic review of 30 studies identifies five key themes shaping value-based pricing theory, including AI integration and B2B/B2C differences.

Editorial · Sep 14, 2026

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Dr. Elena Rossi · Sep 14, 2026

Loss aversion and price increases: what Kahneman and Tversky's research really implies

"People hate losses more than they like equivalent gains" gets cited constantly in pricing strategy. The original research is more specific — and more useful — than the slogan suggests.

2026 SaaS Pricing Trends: AI Costs and Usage-Based Models Push Up Enterprise Software Spend

Enterprise software buyers face harder-to-predict costs in 2026 as AI pricing and usage-based billing models proliferate.

Editorial · Sep 11, 2026

Competera launches a store-level AI pricing assistant for grocery and DIY retailers

The new tool pushes AI-driven price recommendations down to individual store managers, aiming to close the gap between central pricing strategy and local execution.

Editorial · Sep 11, 2026

Priya Anand · Sep 8, 2026

Building a subscription cancellation flow that survives regulatory scrutiny

The federal click-to-cancel rule is in limbo, but state law and FTC enforcement under Section 5 are very much active. Here's how to build a flow that holds up either way.

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2026 Software Pricing Audit Finds Stealth Billing Changes Driving Up Monthly Bills

An independent audit finds Webflow, Microsoft 365, and Klaviyo among vendors quietly restructuring pricing in 2026.

Editorial · Sep 8, 2026

Marcus Feld · Sep 5, 2026

Click-to-cancel is back: the FTC restarts subscription-cancellation rulemaking

A court struck down the FTC's cancellation rule on procedural grounds in mid-2025. Less than a year later, the agency is trying again.

PricingSaaS Q2 2026 Trends Report: SaaS Shifts From Seats to Hybrid Seat-Plus-Credit Models

One in five SaaS companies made AI-related pricing changes in Q1 2026 as vendors begin pricing AI agents as standalone SKUs.

Editorial · Sep 5, 2026

State of SaaS Pricing Q1 2026: 80% of Tracked Tools Changed Pricing, 298 Plans Removed

A new report finds pricing changes at 218 of 271 monitored SaaS products in Q1 2026, with widespread plan restructuring.

Editorial · Sep 2, 2026

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Priya Anand · Sep 2, 2026

Testing price elasticity with a holdout group instead of guessing

Survey-based pricing research tells you what people say they'll pay. A holdout test tells you what they actually do. Here's how to run one without a data science team.

Bank of England Flags Electronic Shelf Labels as Gateway to UK Supermarket Dynamic Pricing

UK retailers reject dynamic pricing plans even as digital price tags create the technical capability to change prices in real time.

Editorial · Aug 30, 2026

Marcus Feld · Aug 30, 2026

DOJ's RealPage settlement rewrites the rules for algorithmic rent pricing

A proposed federal settlement puts hard limits on how revenue management software can use competitor data — and a $141.8 million private settlement adds financial teeth.

Gartner's 2026 CPQ Magic Quadrant: who made the cut, and who didn't repeat

Tacton, PROS, SAP, Infor and Salesforce all landed in the Leaders quadrant this year — and Conga's post-acquisition debut came with a more modest placement.

Editorial · Aug 27, 2026

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US Consumers Push Back Against Dynamic Pricing as Frustration With 'Surveillance Pricing' Grows

Record profits and thin options fuel a growing consumer movement demanding limits on dynamic and algorithmic pricing.

Editorial · Aug 27, 2026

Marcus Feld · Aug 24, 2026

Walmart's digital shelf labels reach nearly every store — and reignite the "surge pricing" fight

Walmart says electronic shelf labels are about efficiency, not surge pricing. Senators aren't convinced — and the underlying academic research is more mixed than either side lets on.

FIFA's Dynamic World Cup Ticket Pricing Draws Investigation From New York and New Jersey

State attorneys general open a probe into FIFA's ticketing practices after dynamic pricing pushed some tickets above $13,000.

Editorial · Aug 24, 2026

Dr. Elena Rossi · Aug 21, 2026

What the decoy-effect research actually says about "good-better-best" pricing pages

The classic asymmetric-dominance experiments are older and narrower than the pricing-page folklore built on top of them.

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JetBlue Sued Over Claims It Uses Personal Data to Set Dynamic Ticket Prices

A proposed class-action lawsuit alleges JetBlue uses trackers and shares customer data with third parties to set airfare.

Editorial · Aug 21, 2026

Stripe buys usage-based billing platform Metronome for about $1 billion

The deal gives Stripe a metering engine already trusted by OpenAI, Anthropic, Databricks and Nvidia — and a much stronger claim on AI-era pricing infrastructure.

Editorial · Aug 18, 2026

US States Introduce 40 Bills to Curb Surveillance and Dynamic Pricing in 2026

Bipartisan lawmakers across 24 states have introduced 40 bills this year targeting algorithmic and surveillance pricing practices.

Editorial · Aug 18, 2026

New Jersey Becomes First State to Pass Law Restricting Dynamic and Surveillance Pricing

New Jersey's Fair Price Protection Act bans surveillance pricing and pauses electronic shelf label rollouts for one year.

Editorial · Aug 15, 2026

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Marcus Feld · Aug 15, 2026

States aren't waiting on Washington: all-in pricing laws spread state by state

While the federal Junk Fees Rule covers only hotels and tickets, California, New York, Minnesota, Massachusetts and others have passed their own broader all-in pricing mandates.

Amazon Overhauls Buy Box Algorithm, Shifting Weight From Price to Delivery Speed

Amazon's July 2026 Buy Box overhaul reduces the importance of price and raises delivery speed to 25-30% of the ranking weight.

Editorial · Aug 12, 2026

Sarah Kwon · Aug 12, 2026

Running a Kano survey to prioritize price and feature tradeoffs

Not every feature deserves a price tag, and not every price-sensitive feature should be free. The Kano model gives you a structured way to tell the difference.

Conga Also Named a Leader in 2026 Gartner Magic Quadrant for B2B Pricing and Rebate Optimization

Conga rounds out the trio of Leaders in Gartner's debut B2B pricing and rebate optimization report, alongside Pricefx and Vistaar.

Editorial · Aug 9, 2026

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Dr. Elena Rossi · Aug 9, 2026

The original Van Westendorp paper measured something narrower than most surveys today

The Price Sensitivity Meter is everywhere in pricing decks. The 1976 paper behind it was answering a more specific question than most practitioners realize.

Vistaar Named a Leader in Gartner's First B2B Pricing and Rebate Optimization Magic Quadrant

Vistaar Technologies secures a Leader position alongside Pricefx and Conga in Gartner's debut B2B pricing and rebate report.

Editorial · Aug 6, 2026

Thoma Bravo takes PROS private in a $1.4 billion deal, then splits it in two

One of pricing software's biggest independent names is now private equity-owned — and its travel and B2B businesses have gone separate ways.

Editorial · Aug 6, 2026

Marcus Feld · Aug 3, 2026

The FTC's junk-fees rule took effect for hotels and tickets — then the lawsuits started

The FTC's narrowed Junk Fees Rule bans hidden fees in short-term lodging and live-event ticketing. It doesn't lower prices — it just forces them into the open.

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Pricefx Named a Leader in Gartner's Inaugural B2B Pricing and Rebate Optimization Magic Quadrant

Pricefx earns Leader status in Gartner's first-ever Magic Quadrant for B2B Pricing and Rebate Optimization Software, published April 2026.

Editorial · Aug 3, 2026

SaaS pricing is shifting from seats to usage — here's what's actually changing

Per-seat pricing still dominates SaaS, but usage-based and hybrid models are steadily gaining ground as AI features break the old per-user billing logic.

Sarah Kwon · Aug 1, 2026

Sarah Kwon · Jul 30, 2026

A lightweight conjoint survey for pricing a brand-new product

You don't need a market-research firm to run conjoint analysis. Here's a scaled-down version a small pricing or product team can run in about a week.

Priya Anand · Jul 28, 2026

Building a price-realization waterfall to find your hidden margin leaks

List price is rarely what you actually collect. A pocket-price waterfall makes every discount, rebate and fee visible in one view — here's how to build one.

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Dr. Elena Rossi · Jul 25, 2026

The real research behind $9.99: what the left-digit effect studies actually show

Charm pricing isn't folklore — but the classic evidence for it is narrower and older than most pricing decks suggest. Here's what the actual studies say.

Marcus Feld · Jul 24, 2026

Delta's AI fare-pricing plan draws Senate fire, then a public retreat

Three senators demanded answers after Delta said AI would set 20% of its fares by year-end. Delta's written response: no fares are personalized using individual data.

Marcus Feld · Jul 21, 2026

Regulators widen the net on "surveillance pricing" and AI-set prices

An FTC study, a California AG probe, a New York consumer alert and a new House Oversight inquiry into AI pricing all landed within the same twelve months.

Marcus Feld · Jul 17, 2026

KPMG: a third of big companies now pass most tariff costs to customers

A February 2026 survey of 300 C-suite executives shows tariff pass-through rates climbing steadily, with more than half planning further price increases.

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Pricefx closes out 2025 with 125+ AI pricing agents and record momentum

Pricefx says its AI Agents, launched in July 2025, signed 26 deals in under six months as pricing climbs onto the executive agenda.

Editorial · Jul 14, 2026

Zilliant ships agentic AI and an industry-first MCP server for pricing teams

Zilliant says its new Model Context Protocol server is the first in B2B pricing, letting AI agents plug pricing intelligence directly into enterprise workflows.

Editorial · Jul 10, 2026