Gartner's 2026 CPQ Magic Quadrant: who made the cut, and who didn't repeat

Gartner published its 2026 Magic Quadrant for Configure, Price and Quote (CPQ) Applications on January 22, 2026, evaluating 16 vendors on Ability to Execute and Completeness of Vision. Several vendors used the report to highlight multi-year winning streaks: Tacton said it was named a Leader for the fourth consecutive year and positioned furthest on both axes, citing its focus on complex manufacturers configuring highly engineered products. SAP said it was named a Leader for the eighth consecutive year. Infor cited its third consecutive Leader placement, crediting its manufacturing-focused 3D configuration and CAD/BOM automation capabilities. PROS said it was named a Leader for the fourth time in four years, and Salesforce was also placed in the Leaders quadrant.

The more interesting data point is what happened to Conga, the CPQ platform that absorbed PROS's B2B pricing business after Thoma Bravo's late-2025 acquisition and split of PROS. Conga's own announcement of the report noted that PROS was named a Leader while Conga itself landed in the Challengers quadrant — a reminder that a Magic Quadrant placement generally reflects a specific product's track record and customer base at the time of evaluation, not the parent company's ambitions for where a newly combined platform will eventually land.

Gartner separately published a companion Critical Capabilities report on January 26, 2026, assessing the same vendor set against six specific use cases — long-term deal negotiation, composable architecture, direct sales, and complex manufacturing among them — which Conga cited as ranking the combined PROS/Conga business first in long-term deal negotiation and among the top three in several other categories.

For buyers running a CPQ RFP this year, the practical read is straightforward: use the Leaders quadrant as a starting shortlist, but weight the Critical Capabilities report more heavily if your use case is narrow (manufacturing configuration, subscription billing, long-term negotiated contracts), since the broad Magic Quadrant placement can obscure meaningful differences in how well a vendor handles your specific scenario.